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NowHum
niran @niran7
Not many founders/CEOs have the balls to do brand marketing…
What are all the places we could put ourselves thats cheap with high exposure
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niran @niran7
X video · posted Oct 27 · sent by DM Oct 27
Based. Not many founders/CEOs have the balls to do brand marketing. Most just live in a perpetual cycle of performance ads.
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What it is
Revolut CEO Nik Storonsky discusses brand marketing and out-of-home advertising strategy on David Senra’s podcast. He explains how buying ad space across nearly half of European airports built trust and gave cheaper impressions than digital performance ads.
Frames · 1 captured›
Text on screen · 1 line›
Transcript · 1 min read›
Who posted it
niran @niran7 · 7.9K followers
marketing @solanafndn · ex @instagram, @krakenfx, @cryptocom
Your note · X DM · Oct 27
We should think about this. What are all the places we could put ourselves thats cheap with high exposure.
Top comments
@niran7 · creator those folks spend VC money before they even have a half decent product or PMF
@JeffWitters Performance ads are easy to justify in a board deck, brand isn’t.
For agents · 1 playbookSend to Claude
We launch next month. What have I saved that we should actually use?
Searched your NowHum · 3 posts
Run 5 subagent “first users” before launch. The prompt is from @RoundtableSpace. One reply suggests fixing the top few issues and rerunning, not all at once.
Test the presenter, not just the copy. Same pitch, different person: 420K reach versus 2.25M, from the ad you flagged as a good format.
Budget real time for the launch film. Higgsfield says 30 minutes. A reply says the session ran 70.
@RoundtableSpace@thetomhallett@higgsfield_ai
nowhum.get_item("@niran7 · Oct 27")
{
"format": "video", "duration": "1:06",
"post": "Based. Not many founders/CEOs have the balls to…",
"transcript": "…we bought probably now 50% of all airports
in Europe… there is arbitrage to performance marketing…",
"visual": {
"description": "Speaking about brand marketing and trust…",
"shownText": [{ "at": "0:00", "text": "PRESENTED BY ramp" }],
"frames": [{ "at": "0:33", "image": "frame-0.jpg" }]
},
"creator": {
"name": "niran", "followers": 7880, "verified": false,
"bio": "marketing @solanafndn · ex @instagram, @krakenfx…"
},
"metrics": { "views": 36341, "likes": 370, "replies": 19 },
"topComments": [
"@niran7 (author): …spend VC money before… PMF",
"@justmohitg: …they bought down a trust gap, not reach…",
"@JeffWitters: …easy to justify in a board deck, brand isn’t…"
],
"note": "What are all the places we could put ourselves…",
"topics": ["Marketing & Growth", "Advertising & E-commerce"]
}
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